Define your needs Think about the phone number list type of employee you need. Although it varies from organization to organization, soft skills you should be looking for include: Storyteller - Since this marketer will be responsible for the phone number list story your organization tells the world, find someone with a passion phone number list for storytelling who can recognize nuggets of information that can become compelling stories. Risk Taker - Your organization will never gain an advantage if your content marketing is doing the phone number list same things your competitors are doing. A good content marketer can help your organization tell its story in new ways and places. You just have to be willing to let your content marketer explore and take calculated risks. Hustler - Talent means little if an individual is not willing to continually learn and actively seek ways to improve the phone number list reputation of the organization. The world of content marketing is constantly changing, and those who follow the trends are the ones who see success. Write and place the ad Communicate the necessary skills. You have defined the phone number list skills you want this person to have; put them now at the phone number list top of job postings. Sell the candidate on your story. You hire someone to tell your company's story. Any content marketer worth hiring will want to understand what your organization is about before agreeing to join your team. Set the stage for corporate culture. A dry, boring job posting can lead to dry, boring applicants. On the phone number list other hand, a flippant or overly cute job ad may not result in high caliber candidates. Consider your company culture when writing the phone number list job ad to strike an authentic balance that grabs attention. TIP: Never (ever) include words like 'ninja', 'guru', 'magician', 'wizard', 'rock star' or 'warrior' in your job posting. Unless you want apps from a bunch of self-proclaimed “gurus,” just say you're looking for a content marketing professional. Choose Candidates to Interview Selecting candidates to interview might be the phone number list easiest part of the process. They should be knowledgeable about digital marketing and advertising, understand the customer mindset, and analyze value and ROI. Above all, they should appreciate the value phone number list of good copywriting, and to that end, you should spend most of your time reviewing their published content. Pay attention to how you feel when you read it. Think about what the phone number list content makes you want to do. If it makes you feel or pushes you to complete a task, the content is probably a good example of the work of someone who knows what to do. Select your questions You'll want to ask business-related questions, but don't pass up the phone number list opportunity to ask these important questions to learn more about your potential recruiter's content marketing skills: What criteria do you use to decide which posts you share? How do you measure effectiveness? In this response, you'll want to make sure the phone number list candidate communicates a deliberate, goal-oriented process. What channels should this organization use to communicate our messages? Why? The “why” is the phone number list most important part of the answer. The candidate's answer can help you see if they understand the nuances associated with creating content phone number list for different publishing channels.