Names Email addresses Job titles Company names Phone numbers Social media profiles Purchase history CRM data is crucial in helping you communicate with prospects to close more deals. It also helps you stay in touch with current customers to build brand loyalty and encourage them to purchase your products and services again in the future. CDP A CDP collects data that helps you learn about your audience’s behavior on your website and how they interact with your marketing channels. CDPs collect first, second, and third-party data from your website, email lists, social media pages, and more.
It then stores and organizes this data into individual profiles for each of your current and potential customers. With CDP data, you can view how your customers interact with your business across multiple channels to see a complete picture Yahoo Email Address List of your customer’s journey from initial awareness to conversion. You can track: Which pages users visit on your website How much time users spend on your site What content they view Which marketing channels they interact with (social media, email, etc.)
And more For example, you might notice that one of your customers first found your business through a search on Google. They then visited your website and read one of your blog posts before filling out a contact form and making a purchase. 3. Data collection Another significant difference between CDPs and CRMs is how they collect and gather data. CRM CRM data is gathered manually in most cases. For example, your sales team will update the data in your CRM each time they interact with one of your prospects.