However, when they contact prescribers, advertisers often err in Job Title Email List addressing them with too impersonal messages that end up scaring away the 2.0 stars in many cases. According to a recent study carried out in Germany by Hype Auditor among 1,600 influencers with more than 1,000 followers, 43% of prescribers admit Job Title Email List that they rarely or never receive specially adapted requests from companies interested in collaborating with them for them, their Job Title Email List content and their target audience .
Influencers complain that brands contact them using excessively Job Title Email List generic messages. “The most annoying thing about messages from brands is that they rarely use my real name in them. It gives the feeling that they have looked at my profile for just a few seconds before contacting me » , denounces the German influencer Job Title Email List Ann-Vivien, whose adventures are followed on Instagram by more than 100,000 people. “It is something that does not depend on the size of the brand. I have seen Job Title Email List large international brands address me in a very impersonal way, but also small and local firms make the same mistake, "says the influencer.
In its Hype Auditor analysis, it also looks at the reasons why Job Title Email List prescribers sometimes end up giving pumpkins to the brands that contact them. 51% of prescribers decline to collaborate with a brand when it is not to their liking or its values are not aligned with their own. Collaborations between brands and influencers sometimes founder Job Title Email List due to economic disagreements. We know that the best relationships between brands and influencers are based on authenticity and common sense . And that is precisely confirmed by our study. From Job Title Email List the particular point of view of the influencer, it is very important that the brands contact him through personalized messages”, stresses Alex Frolov, CEO of Hype Auditor.