About half of young users use social apps because they want to find people with similar interests and browse interesting content. For the avant-garde Gen Z, social applications are no longer limited to human-to-human communication; they also want to consume content, expand relationships, and unwind.
Classification of user needs
① Love / Interest in making friends
Dating and making friends is the most basic and most important social needs of strangers. The "Generation Z Social Report" shows that nearly half of users country email list use social software to fall in love or find people who have the same interests as themselves. The social concept of the Z generation has undergone great changes, and no longer only pays attention to appearance and geographical location. Soul focuses on soul social networking. Various matching forms and refined operation of the square community can better meet users' personalized and high-quality dating needs.
② Share and talk
Soul's square is like a tree hole, and the creation of community content provides a good place for users to share and talk. Avoiding the complicated relationship chain of acquaintance social networks such as WeChat, and being strangers to each other, users can share their thoughts more freely.
③ Self-expression and expansion
Show your world view to people with suitable personalities through social software of strangers, publish news on the square, and show your talents. This is the process of self-expression. In turn, through socializing, understanding other people's views on things, watching souler's dynamics in the square, and meeting new strangers, this is another self-expansion need to reach more people.