Unstoppably during the first quarter Tags m-commerce online shopping mobile tablets read later favorites 0 ads udima.es UDIMA, Distance University of Madrid Study degrees, official master's degrees online or the doctorate at a distance. The best option to study online. Mcommerce grew by 31% during the first quarter of the year and now accounts for 17.4% of online sales in the retail sector, 4% more than during the same period of the previous year. In total, the volume of e-commerce rose 20% during the first three months of the year.
This is information obtained from the Online Retail Index, carried out by IBM, where the important role that tablets play in promoting mcommerce is clear, due in Gmail Email List large part to their ease of use and easy handling. The fact stands out that, while mobile traffic increased by 40% during the study period, in the case of tablets this growth was approximately 80%. This positive trend is also reflected in the data published by eMarketer at the beginning of the year, which indicates that transactions registered through tablets were more than half of mcommerce in the United States last year, and in 2013 it is expected to reach 62.5%.
It should be noted that the penetration of tablets is significantly lower than that of smartphones in the United States (20% compared to 50%). Another element that may have contributed to the increase in these online transactions is the improvement of the user experience, through mobile tools, such as the use of QR codes, which can provide useful information at the most necessary moment for customers; as well as allowing direct communication with the brand. Although tablets are being a great support for the development of mcommerce, IBM also indicates that this growth is not being as fast as last year.