The closer the Double Eleven is, the stronger the smell of gunpowder we smell. However, unlike the various Double Eleven strategies that I have heard and seen in previous years, this year's Double Eleven shows more helplessness and fatigue. From overwhelming advertisements to building buildings one after another, from red special database envelopes flying everywhere to live broadcasts everywhere, these hot phenomena are actually telling us one thing, that is, the annual Double Eleven is coming soon.
However, the superficial carnival can not cover up the real loneliness. With the carnival created by this platform, apart from being guided forward, as consumers, there seems to be less things that can be controlled by themselves, such special database as what they want, such as choosing their favorite platforms. When Double Eleven is no longer a consumer carnival, but a traffic game dominated by the platform, the so-called carnival may just be the carnival of the platform alone.
This kind of Double Eleven is actually losing its original nature and meaning. When users are immune to it, the so-called Double Eleven is more like a battle between major platforms to divide each other's spheres of influence, and they are starting to special database move away from the user-centered approach. The essence and connotation of the center. When the battle of "choose one of two" keeps coming and users remain calm, platforms should not just fight saliva, but should really ask if the needs of users are really satisfied? At the moment when the wind of new consumption is in full swing.