Identify possibilities for collaborative efficiency and improvement. Tips & Warnings Maybe not everything is marketing related. Investigate how each organization's money is spent on its overall content marketing strategy. AnnGynn Click To Job Function Email List TweetFor example, the marketing team cut its print newsletter budget to support a much cheaper e-newsletter program. Job Function Email List It subscribes to a cloud-based newsletter program.
Which hosts an e-mail database, and assists in the creation of e-newsletters, and e-mail content to the database. The Job Function Email List savings are significant and everyone is happy. But what if the team investigates the nonprofit's budget and discovers that the Job Function Email List development team has its own database service for communicating with and tracking donors, and the admin team has an Excel document with contacts for board members and a list of annual vacation cards.
With this knowledge, the marketing team can work to find a single solution to prevent redundancy, centralize communications, reduce costs, and increase overall effectiveness. Job Function Email List TIP: Start building bridges with your fundraising or development team through this budget evaluation process. Too many nonprofits do marketing and development separately when the two have to Job Function Email List go hand in hand. Build your team