Given the growth of voice search, it has great potential to affect how loca Industry Email List businesses are found. While it likely won't replace existing screen-based search, voice search will soon be enough of a factor businesses need to understand strategies for being found by voice search. And a lot of those strategies will be new: No one really has an SEO Industry Email List strategy for Amazon, so that will have to be understood and developed. Currently, Amazon's Echo relies on "skills" - the equivalent of apps - to provide data that the Echo references for responses. For example, the
Echo uses Yelp's database of local service providers, retail Industry Email List businesses, and restaurants, as well as reviews to rank and formulate its responses. As more and more skills are integrated into Echo, it will become more and more complex for a company to Industry Email List optimize its profile and position among all the different sources of information. The number of skills on Amazon is low, but again the growth is impressive. At the beginning of the year, there were only 130 skills. Today, that number is over 1,000. Amazon doesn't yet categorize or prioritize skills like other app stores, making them hard to discover.
The Echo defaults to Bing for any general search query that isn't covered by a skill, but that search experience is also relatively poor in its current form. It Industry Email List will be interesting to see if Amazon partners with Bing to improve general search. I'm guessing it would be Bing, as it's unlikely to be Google. Voice search is different from keywords in a search Industry Email List box Google is unlikely to join in as it is developing its own personal home assistant, aptly named Google Home. Google clearly has an advantage in its unrivaled ability and dominance in search. Yet even with its huge index that powers