The beauty camera, as a leader in similar products, has won the favor category email list of many users. In this article, we will analyze the growth strategy of users who have helped Meiyan Camera to obtain millions of users per month, and hope to help you further understand growth. This should be an article that should have been published in June 2019, and the result... (stand straight and beaten) The strategy of this article has helped the beauty camera to achieve continuous monthly user category email list growth of millions of users, and has been shared many times, and the response is relatively good.
I hope that through some of the growth methods I have precipitated, everyone category email list can fully understand what the recent hot growth positions are doing. What is the difference between growth and product? First of all, please bring in a role, and now let you be responsible for the growth of the entire beauty camera team. The task given by the boss is to improve DAU. Where will you start? Through several cases of the beauty camera, I will share with you five more profound points category email list of insight. In the process of doing many growth projects, it may be enlightening and helpful. 1.
Growth is not exactly the same as "fission" and "new addition", it is a category email list system capability You may have thought of fission, pulling new ones, looking for problems, thinking of a certain strategy, etc., but growth is not a strategy, it is a systematic scientific process, it is a way to determine goals and select key issues. , the system's ability to find growth paths. Step 1: Determine the North Star Metric 1. Why not directly target DAU? Of course, the target of each business is DAU and category email list other indicators, but growth should not directly take the target as the North Star indicator.