By now, everyone knows we are facing tough times with the COVID-19 pandemic as well as the resulting downtown in the economy. For Photo Background Removing online advertisers, this means working with new search habits, new performance criteria and, in some cases, new budget restrictions. LinkedIn advertising during the COVID-19 example Your ad campaigns don't have to stop, but they have to adapt. This includes LinkedIn. If you're still running LinkedIn Ads campaigns during COVID-19 but need help making them meaningful, here are five strategies I suggest: Stop focusing only on sales Grow Your Audience Carefully Leveraging LinkedIn Retargeting Pursue Photo Background Removing comprehensive marketing Communicate with your customers 1. Stop focusing only on sales The biggest benefit of advertising on LinkedIn is the commercial targeting available.
Advertisers leverage this to make valuable selling points to relevant parties in a given business, industry, or location. But during the COVID-19 pandemic, all bets are off. people working from home Too many people are in unusual work environments and just Photo Background Removing aren't as receptive to your tough sales pitch as they used to be. The best approach now is to move into a helpful and/or educational role. Rather than trying to get someone to set up a sales call, offer them helpful content or link to a resource that might help them. I have asked clients to do this by writing new content, hosting webinars, town halls and more to help their clients during this time of need. The downside is that you might not see immediate returns from these efforts, if you see any at all. Many people will benefit Photo Background Removing from free help and never end up working with your company. But there are plenty of other people who will remember you were there when they needed help.
They will see you as a source of knowledge and when they are ready to upgrade their business, they will not only know your brand but have a positive Photo Background Removing association. The best way to stay in touch with these users is to create as many audiences as possible for later retargeting. Unfortunately, this comes with its own set of challenges, which I will address now. 2. Grow Your Audience Carefully Building audiences can still be a great strategy even in these strange times, but know that there will also be challenges to overcome here. First, with many people now working from home, there are potentially a lot more (or at least different) devices in their workday. Take my mother Photo Background Removing as an example. She works on a computer in her office, but now works from home. She still uses a computer, but it's a brand new computer her company bought to give to remote employees so they felt the systems were secure.