Apr 10, 2022
In General Discussion
e display positions: ①Subscription number The subscription account is not an account created by the whole people. At present, because of the threshold of PC and the threshold of content, it is destined to be a channel for a few people. But will the subscription account become a channel for all people to create in the future? I think there is, because subscription accounts are the only way to open up private domain traffic in the WeChat system, so if short content is opened in the future, it will also start from this batch of subscription accounts from the media, comparing them to playing Douyin Kuaishou The number one member of this batch of community platforms. ②WeChat circle I mentioned in the previous article that the circle is an upgraded version of the "topic", which is to gather people in the same circle through a theme. Therefore, the circle will be an important position for short content in the future! Including the content of the follow-up official account, it is very likely that it will be added to the circle to facilitate users to browse related content by category. ③ Take a look Since the official account can send short content, naturally there will be short content other than articles when you take a look. Issues such as short content and fan attention retention On the issue of short content generation, there is one thing that has always bothered me, and that is the problem of private domain traffic accumulation. At present, WeChat circles do not support following content publishers, which is not conducive to the incentives for creators to create motivation. So I guess that in the future, WeChat will start with the improvement of subscription accounts, so that creators can apply for subscription accounts more easily and become self-media. In WeChat circles, after you publish content, you can directly accumulate fans. This fan will be synchronized with your subscription account, that is, a general account that connects subscription sms marketing service accounts, circles, and short content, and this account is different from WeChat accounts. Of course, this idea of mine may not be realized in the short term. Maybe WeChat will support the production of short content in the circle first, and the accounts produced by everyone at this time still do not support attention.