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mamun 123
Jun 18, 2022
In General Discussion
Introduces the "WeChat Bean" virtual currency system, users can give gifts to anchors by purchasing WeChat Beans. However, the video account integrates the unique social executive list attributes of WeChat in the live broadcast, which differentiates it from other live broadcast platforms: For example, the host can set the live broadcast to only be open to some executive list WeChat groups. Combined with the community to do targeted live broadcasts, it is more conducive to refined operations. For example, the host can select WeChat groups to distribute red envelopes. Different from the indiscriminate distribution of red envelopes on other executive list platforms, group distribution of red envelopes can better highlight the differentiated value between different communities. For another example, live content can be re-disseminated through social relationships. In the video account, live likes are not only used as data indicators for judging the executive list quality of content, but also the distribution logic of recommending videos to users. The videos that friends have watched/liked can be displayed at the top of the video account, subscription account and other portals. Fourth, write at the end By analyzing the three aspects of advertising, e-commerce, and live broadcast, we can see the commercial value of WeChat video executive list account to Tencent—— It can bring increments to Tencent advertising, thereby improving profitability; It can be connected with WeChat Small Store to bring a new mode of bringing goods in a way that is more conducive to user relationship maintenance; It can initiate live broadcasts based on the WeChat executive list community, and make secondary recommendations through social relationships, forming a differentiated competitive.
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mamun 123

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