Jun 23, 2022
In General Discussion
Amanda began her content marketing journey at the Cleveland Clinic in 2013 with a team of three and a vision for her blog to become a leading health and wellness portal. Under his leadership, Cleveland Clinic's Health Hub blog (now called Health Jewelry Retouching Essentials) grew from 200,000 monthly visits to 3.2 million monthly visits in just 18 months. Today, Health Essentials has over 4 million monthly visitors, making it one of the most visited online healthcare destinations – which is particularly impressive given the industry's crowded field. Its social Jewelry Retouching media following is also impressive, with more than 1.5 million Facebook fans and 550,000 Twitter followers. This success led to organizational changes, including merging the digital team with the offline creative team to form a cohesive content marketing. That's a lot of talent (and content!) to manage, which is why Amanda is one of the finalists for Content Marketer of the Year 2016. Here, she shares some of the Jewelry Retouching best practices she's developed at during his tenure at the Cleveland Clinic. Editor's Note: Following its publication, Amanda Todorovich was named CMI's 2016 Content Marketer of the Jewelry Retouching Year! Do not post more; just getting better When the Cleveland Clinic blog started four years ago, the team was posting three to five posts a day, and that hasn't changed, Amanda says. And that focus on the same amount of content – not more, but better – is a theme that runs through much of what Amanda and her team do. What has evolved are our standards and how we decide what to post and when. It's about refining and listening to the data,” she says. Article published in Cleveland-Clinic The Content Marketing Answer Book: Managing Your Content Here is an overview of the editorial process: 1. Have a well-thought-out content plan It's not Jewelry Retouching as simple as posting something just because it's ready to go. In fact, Amanda says the team now spends a lot more time strategizing and making decisions in advance about which stories should even Jewelry Retouching be written. It's not as easy as posting something just because it's ready to go says amandatodo Click To Tweet For each piece they consider, they think about these three questions: Is this something we have covered? Is it sufficiently accurate and actionable? Who's gonna do this?