Apr 06, 2022
In General Discussion
Many companies treat all customers the same with their weekly or monthly emails. Segment your subscriber list by their interests or other subscriber characteristics. Ask a couple of questions in your email sign up to help segment your email list. Offer Subscriber-Only Exclusive Content & Offers. Continue to remind subscribers that they are a special group of insiders. They receive content and offers as a reward for subscribing. Write Subject Lines That Intrigue or Reward. Unfortunately some of the best marketing words in the offline world like "Free" could send your email right to the SPAM folder or get blocked. Take some hints for your subject lines from magazine covers. Limited-time offers are always winners too. Make Clicking Through Easy or Compelling. The best way to maximize response and build relationships is to use email as a way to get people back to your website. Include lead-in copy and get subscribers to click to access entire articles on you website. Include navigation links to access all the areas of your website. Although email is inexpensive to send, it has significant costs associated with it: planning, design, copy, graphics, etc. Your email program will be more successful if you remember these two thoughts: Email is long-term marketing program to build relationships. A successful personal or professional relationship is built with trust and understanding.