Apr 12, 2022
In General Discussion
This article explains the industry chain, market structure and application status of domestic payment + new retail from three parts: payment + new retail scenario, operating entities, and service providers, and looks forward to the future expectations of payment + new retail. In October 2016, Jack Ma first proposed the concept of "new retail" at the Alibaba Yunqi Conference. Since then, the integration of online and offline in the retail industry has gradually started. Tencent, JD.com, Suning and other giant companies have also started their own business layout and expansion in the new retail field. The new crown epidemic in early 2020 has made a large number of offline retail merchants more clearly aware of the importance of online and offline integration and offline retail digitization - the importance of new retail has been job title email list further highlighted. On the other hand, with the development of new retail and the continuous improvement of the digitization of offline retail enterprises, mobile payment has gradually changed from the original transaction endpoint to the initiation point for merchants to carry out refined user operations; its importance to retail enterprises is growing. In addition, the introduction of regulatory policies such as disconnection of direct connections and depository of reserves has had a certain impact on the traditional profit model of many payment companies. More and more payment companies have begun to expand their value-added services-related businesses and speed up their business layout in the enterprise service market. 1. Definition of Analysis New retail: Individuals and enterprises rely on the Internet to upgrade and transform the production, circulation and sales processes of commodities by using advanced technologies such as big data and artificial intelligence, thereby reshaping the business structure and ecosystem, and providing online services. A new retail model that deeply integrates , offline experience and modern logistics. Payment + new retail refers to: payment companies, based on their own payment business, provide financial, marketing, data analysis, A series of supporting value-added services or overall solutions; helping offline retail companies to complete their digital upgrades faster and better; optimizing consumers’ consumption experience; improving the operating efficiency of online and offline retail companies; Provide more targeted business plans and strategies, improve cash flow and asset valuation, and gain new growth space. 2. Payment + New Retail Industry Map This part will explain the industrial chain, market structure and application status of domestic payment + new retail from three parts: payment + new retail scenarios, operating entities, and service providers.