Apr 06, 2022
In General Discussion
This distinguishes it from Google, which Whatsapp Mobile Number List still focuses a lot on direct interaction and directly chargeable attribution; last click model. Self-service platform For a long time Quantcast only worked on a managed basis, a collaboration in which everything is outsourced and there is no longer any control Whatsapp Mobile Number List over budgets. Also known as direct purchasing. However, since 2020 they have been offering a Self Service platform for the Performance Product. (Only in the US, the branding product can also be used in the Self Service platform. This will soon also be available for the rest of the EU.) You have control Whatsapp Mobile Number List over your campaigns as you are used to from Google Ads, DoubleClick and Adform. The platform does not retrieve the data from Whatsapp Mobile Number List search engines or logged-in visitors from browsers and therefore continues to work independently of the largest exchange. They also now run tests to deliver completely cookieless comparable results. The platform hosts your ads, runs deals and shares current data Whatsapp Mobile Number List about your target audience. Think of who you have reached and/or they have interacted with on your site. In concrete terms, they can also make your conversion data smarter. Still, Quantcast Whatsapp Mobile Number List doesn't feel complete. They can serve all kinds of media such as video, native and rich media. However, the performance of those specific products does not seem so strong compared to results from collaborations with DPG or Azerion. This brings me to the next trend that Whatsapp Mobile Number List contributes to the fragmentation: publishers who are investing in tech themselves to offer more relevant advertisements and audience segments. 2. The publishers enter the playing field Many large publishers, such as Spotify or De Persgroep Media (DPG), are busy behind the Whatsapp Mobile Number List scenes with solutions that you can only use if you buy directly from them, or manage them. That's nothing new of course. But as soon as you understand that because of cookieless advertising you can only use segments of Google in Google products, the world of digital advertising Whatsapp Mobile Number List suddenly becomes very small. The truth is a bit more nuanced, but it is still important to delve into the development surrounding cookieless advertising.