Apr 11, 2022
In General Discussion
Client after client that comes to work with mailing list me on marketing strategies worries about the quantity and quality of their list. I hear things such as, "I have a small list and I don't think I have enough people on it to really achieve the results I'm looking for." I also get questions like, "Is it worth it to spend money on buying a lead list?" No matter what type of business you're in, you are almost always better off by focusing your efforts on gathering quality leads than mailing list you are on buying leads or worrying about the quantity of subscribers you have on your mailing list. After all, when someone opts in to your list it indicates these are people who want to hear from you. This also means they're interested in what you're selling. Focus on Building a Quality List Building a quality mailing list does take time. The time investment you have to make to build up your mailing list though is worth it because it is the type of list that will provide the most benefits with the least mailing list amount of risk. 3 steps to attract more qualified email subscribers 1. Announce your subscription offer everywhere.