Jun 22, 2022
In General Discussion
So you have all this new data about assisted conversions. what are they? Let's look at an example: Let's say Belma goes to buy a new magnifying glass. She was involved in the incident when she realized she hadn't accomplished her job. Here's what happened: She's away from Ghost Mannequin Effect home and her tablet, so she took out her smartphone and typed "magnifying glass" into Google. She clicked on the first ad she liked and Ghost Mannequin Effect added the item to her cart. I dropped my glasses when I tried to check out! She couldn't see things and was distracted trying to find them. She solves the case. Pull out the tablet with the mysterious machine on the way home. As she scrolls through the web, she sees a remarketing ad for the magnifying glass she added to her cart. She clicks to convert. This isn't where the final action took place, so it counts as a click-assisted conversion on her mobile device. In this situation, the tablet does not get cross-device attribution credits because the conversion action was done on the tablet. Suspect 2: Audience Ghost Mannequin Effect Definition Issues So what about all this data? How do you make use of it? As a marketer, it's important to understand where your users are converting and Ghost Mannequin Effect where you're investigating. Once you start to notice trends in user behavior based on device type, you can adjust your overall strategy based on those behaviors. Here are some clues that audience definition issues are lurking in your account: Low click rate Low CVR Inflated CPA Now let's look at different personas for each device type. Keep in mind that this can vary from company to company and even from product to product. However, this is a good baseline to consider in general. Cross-device statistics Image source Here are some considerations about who a persona is likely to be and what to consider when marketing to a persona. Mobile users: Shaggy When it comes to mobile users, I'm always thinking of shaggy. The reasons are as follows: He Ghost Mannequin Effect wants a quick answer to his question. He wants to know where the best sandwich shops are right now. There are no 10 minutes or tomorrow now. His urgent needs generally outweigh the brand's loyalty. If Shaggy is Ghost Mannequin Effect hungry and googles for a sandwich on his cell phone, he's not looking for a place to eat last Tuesday. He achieves conversions with the first ad he sees ... and second ... and perhaps third — seriously, how does he stay so Ghost Mannequin Effect lean? !! ?? He has a higher local intent on average..